Your own pages
Your dev team, your client, a Shopify update, a plugin... somebody changed the landing page and didn't loop in the growth team. Performance shifted. You blamed the algorithm and spent days looking in the wrong place.
Catch every change
before it costs you.
If something changes, you should know.
Monitor your pages, competitors, and search results for changes that affect your business and ad performance.
Then plans from $49/mo. Cancel anytime.
Are you an agency? Get started here
These businesses know exactly what changed. They love it.
"This is gonna save me so much sleep and probably make me more accountable to screwing around with stuff now that I know something is watching me"
RC Williams
· URL Love It customer
Why did performance change?
You check the ad account. Nothing changed. You check the budget, the audience, the creative. All the same.
Then you find it. Someone updated the landing page. Or your Amazon listing changed. And nobody told you. Or a competitor went on sale. How would you have known?
Most businesses don't track the changes that actually move their numbers. They monitor their ads religiously but have zero visibility into the pages, listings, and search results those ads depend on.
That's the blindspot. That's what URL Love It fixes.
Why a daily snapshot makes a difference
Real example, not a mockup
Here's one we caught.
A real change on ridge.com between June 22 and 23. This is the exact comparison view you get inside URL Love It. Drag the slider, blink between versions, or read the AI breakdown.
Why I built URL Love It
I'm Barry Hott. After 20+ years in advertising, working across billions in ad spend, I wanted a simple way to monitor every landing page my ads sent people to. I built URL Love It for my team and other marketers dealing with the same problem.
Read the full storyWhat changes are you missing?
Third-party pages
Your Amazon product listing. A retailer page. Your Google organic results. These pages affect your revenue and you have zero control over when they change.
Competitor pages
A competitor changed their pricing, their offer, their messaging. You didn't notice for weeks. By the time you did, you'd already lost ground.
Simple to set up. Runs on autopilot.
Set it up once, stay informed automatically.
Add your domain
We'll automagically detect your highest impact pages, competitor pages, retailer listings, search results. Whatever matters.
Brands
12 pages found
Scanning acme.com ...
acme.com/pricing
Your page
rival.com/pricing
Competitor
amazon.com/acme-pro
Retailer
google.com/search?q=acme
Search
+ 8 more, all monitored daily
+ Add Domain
Connect your Meta ad account
Shopify and GA4 coming soon. We'll track all your ad destinations, and automatically track new ones when they're added, so you don't even need to think about it.
Connected sources
Meta Ads
12 landing pages found
Shopify
Coming soon
GA4
Coming soon
We capture snapshots
URL Love It automatically captures your pages daily. Hero and full-page, desktop and mobile. Every version is stored.
acme.com/landing
Changes are detected
Our engine compares snapshots for visual, text, and CTA differences. It filters out noise like cookie banners and A/B flicker, and scores each change by severity.
Side-by-side comparison
87% confidence
Before
After
Text changed
CTA updated
Visual shift
You get notified
Changes to text, CTAs, visuals, structure. All caught and logged. Get notified via email or Slack with a full change history so you can match changes to performance shifts.
CTA changed on /landing
Button text "Get Started" → "Try Free"
Hero image updated
acme.com/pricing · Visual change
Competitor price drop
competitor.com/pricing · Price changed
Simple pricing.
Every plan starts at $1 for your first month. Cancel anytime.
Founding 100 - lock in your price forever. Our first 100 customers keep their plan price even when we raise rates later. See how many spots are left
Brand Starter
$49$1first month
then $49/month · cancel anytime
For young brands starting their archive.
1 brand 500 monthly captures (~15 pages daily) 90-day archive history AI change analysis Email + in-app alerts
Brand Pro
Most popular$149$1first month
then $149/month · cancel anytime
Everything growing brands need to monitor their pages (and their competitors).
Everything in Brand Starter, plus: 3 brands (+$50/mo per extra brand, includes +1,000 captures) 4,000 monthly captures (~130 pages daily) Lifetime archive history Meta Ads connection
Compare every plan and feature | Every plan includes AI change analysis and daily captures. Free white-glove setup: send your client list and we build every brand. See how agencies use it
Need sub-daily captures, dedicated support or custom terms? Talk to us about Enterprise
If something changes,
you should know.
Early access is open. Scan your site and start monitoring in minutes.
Every day you're not watching, a change slips by. Don't wait.
FAQ
Why take a snapshot of my website every day?
Pages change while your ads keep running. Daily snapshots help you spot the changes and keep a history you can compare when performance shifts. See why daily snapshots matter.
What types of changes does URL Love It detect?+
Visual, text/copy, CTA (text and destination), page structure/layout, and HTTP errors (404s, 500s).
How often are pages monitored?+
Daily. Every page gets a fresh snapshot each day, on desktop, mobile, or both. That's enough history to catch meaningful changes on most sites, and we may add faster schedules later.
Can I import URLs from my ad campaigns?+
Yes. Connect your Meta ad account and URL Love It automatically discovers all landing pages used across your campaigns. No manual entry needed.
How are alerts delivered?+
Email, Slack, or in-app. Each alert includes a change summary, confidence score, and a side-by-side visual comparison link.
How do you handle false positives?+
We use a 2-snapshot persistence check. Changes must appear in two consecutive captures before triggering an alert. This filters out most cookie banners, loading states, and A/B test flicker. We're actively improving alert accuracy and confidence scoring.
Isn't this just the Wayback Machine?
The Wayback Machine captures popular pages when it gets to them, sometimes weeks apart, and it doesn't tell you anything changed. URL Love It captures the pages you choose every single day, compares each capture to the last, and alerts you with the diff. It is a monitor with an archive, not an archive you have to go dig through.
What if a page blocks the capture?
The screenshot is the floor. If we can't get a clean screenshot, that day is marked failed and shown as failed, never passed off as a capture. If we get the image but a site blocks the text extraction, you still get the snapshot and image-based change detection, with the day labeled as a partial capture, and we retry the rest on the next cycle.
Can my whole team, or my clients, use it?
Brand Pro covers three brands. Agency covers ten client brands and 25 team seats in one workspace, with a shared Changes Feed, and we'll onboard your client roster for you. Need more than ten? There's an Agency 25 tier and custom terms.
What happens to my archive if I cancel?
It stays. Your archive becomes read-only, so you can still browse and compare everything that was captured. We don't delete customer snapshots on any plan.
Couldn't I build this with AI?+
Yes. If you want to build your own, we'd encourage you to try it. AI can help you get the first snapshot working.
Running it reliably means handling slow pages, images that only load when you scroll, popups, and failed captures. Then you need to store the history, compare versions, filter out unimportant differences, and send useful alerts.
URL Love It already brings that workflow together, and we keep improving and maintaining it. You're paying for a system you can use today, so you can focus on your business.