The offer changed.
The landing page no longer matches the discount or bundle in your ad.
About URL Love It
Stop blaming your ads for website changes.
Sales drop, so everyone questions the ads. But the offer changed, the reviews stopped loading, or a site tool broke without anyone noticing.
URL Love It saves snapshots of your pages and alerts you to changes, so you can check what happened on the website before changing your campaigns.
Website changes, captured automaticallyridge.com
JUN 2201
JUN 2302
New promotion and page designTwo snapshots, captured one day apart.
01 The problem
You can't check what changed if you don't have the old version.
An offer edit, a site update, or a third-party tool failing to load can affect conversion rates while your ads keep running. The media buyer may be the last person to hear about it.
You open the site and it looks fine now. That doesn't tell you what customers saw yesterday, or whether the page changed when sales started falling.
URL Love It saves dated snapshots so you can go back and compare.
The page stopped displaying properly.
A layout change hides the buy button, or a product image fails to load. Ads are still sending people there.
Reviews or product widgets disappear.
A review platform or recommendation app stops loading. Customers see a different page even though nobody at the brand edited it.
02 Why I built URL Love It
Hi, I'm Barry.
I built this for my own ads.
I've spent 20+ years in advertising, working across billions of dollars in ad spend. I've led teams at Jump450 and Thesis, run growth in-house, and worked with brands including EA Sports, Keeps, Harry's, and Huel.
I've been the person trying to explain a performance drop to a client or a founder without knowing their website had changed. Sometimes an offer had been edited. Sometimes a review platform had stopped loading. I wanted to be able to check the page instead of guessing.
The original idea was simple: automatically monitor every landing page my ads sent people to. I couldn't find a snapshot tool that worked the way I needed for me, my team, or the other marketers I knew. So I built one.
URL Love It is for the people I've spent my career working alongside: media buyers, DTC teams, agencies, and online business owners. The features come from the problems we actually run into, and the questions we need to answer when performance changes.
03 A real client example
URL Love It caught this on a client's product pages.
Having snapshots of important pages has made me a hero to clients more than once. More recently, URL Love It has saved me and my clients by catching problems we might otherwise have missed.
In this example, the September 7 snapshot shows the star ratings and review icons displaying correctly. By the September 8 snapshot, the stars had disappeared and parts of the review section were displaying incorrectly.
After the initial frustration, I need answers: When did this start? And how did it affect performance? Having both versions helps us narrow down the timing and investigate alongside our ad and business data.
04 Built for your work
You shouldn't need a developer to keep an eye on your landing pages.
If you're running ads, managing clients, or growing a business, you already have enough to do. You need to know what changed on the website without spending your day checking pages or setting up monitoring tools.
URL Love It brings scheduled snapshots, comparisons, and alerts together. You can use it without coding, or choose it because you know how much time building and maintaining your own system would take.
Keep your pages organized.
Track your own site, client landing pages, and competitors by brand. On supported plans, connect Meta Ads to find your ad landing pages automatically.
Save a history you can check.
Scheduled snapshots record what each page looked like. Compare dates side by side and download snapshots to discuss with a client or teammate.
Find changes worth investigating.
AI analysis summarizes changes to text, images, and calls to action. Email and in-app alerts help you spot changes without opening every page yourself.
You can also compare URL Love It with Visualping or browse the other tool comparisons.
05 What it's worth
One missed website change can waste thousands in ad spend.
When you're paying to send people to a page, a broken offer, missing reviews, or a layout problem can keep costing you until someone notices. Finding the problem sooner can save many times the subscription price, before you count the hours spent investigating or rebuilding campaigns that weren't the problem.
Some months will be quiet. My expectation is that, over six months of using it, the time and wasted spend it helps you save will more than pay for it. That's the value I'm building this to deliver.
Every paid plan includes scheduled snapshots, before-and-after comparisons, AI change analysis, and email alerts. Choose the capacity and integrations that fit your business.
How we work
Continuous improvement is a core value.
We keep building and improving URL Love It. We've been shipping 100+ updates a month, from new features and easier workflows to more reliable captures and better change alerts.
Your feedback helps us decide what to work on next. If something is frustrating, missing, or taking too much effort, I'd love to hear it.
In the app, open the sidebar and select Send Feedback. Choose Idea for a suggestion or feature request, tell us what you'd like to do, and send it through.
Barry Hott
Founder, URL Love It
06 The name
Why the name URL Love It?
Before this had a name, I kept telling friends about the tool I was building. And I’d always wind up saying the same thing: “You’ll love it!”
When it came time to find a domain, I started mashing together words about links and what the tool does. Eventually, URL + Love It clicked—a name about URLs that sounds like what I’d been saying all along.
That became URL Love It, at urlloveit.com. Kind of accidental. Kind of inevitable.
You can call us URL Love It or URLLoveIt or urlloveit. We don’t care, as long as you love it.
What are you waiting for?
Enter your website to find the pages you want to monitor.